August, 2004

NYCD Produces CDs for Avon Product Launch

Cosmetics leader Avon required a highly compatible format to publicize the relaunch of vibrant product line, Color, and the debut of Anew, to its top sales professionals. Avon sought a versatile marketing tool that would effectively convey the distinct characteristics of each product line and could be easily distributed worldwide.

NYCD expertly converted promotional video footage into highly compatible CD-ROM presentations, completing the multimedia programming in no more than 24 hours. The company also oversaw the manufacturing of the projects, delivering 55,000 copies for Anew and 18,000 for Color. The project showcased NYCD’s expertise in video conversion, multi-media programming, and CD manufacturing.