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  Audience Research
Media Selection
Expected Lifespan
Project Scheduling
Cost Benefit Analysis
Success Metrics
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Digital Media Consulting

The Digital Media Consultants at NYCD are poised to develop custom solutions to meet specific client and project requirements.

In today’s highly competitive and dynamic marketplace, companies require a committed and well-informed professional services provider with a deep understanding of short and long-term goals.

NYCD provides sound and valuable advice that maximizes the impact of existing or planned digital media campaigns.

NYCD consultation partnerships yield a thorough Action Plan, including:

Technical capabilities of the target audience
• Most effective medium to reach that target audience
Expected lifespan of a campaign based on that medium
• Realistic production schedule necessary to deliver a campaign
• Detailed cost benefit analysis of implementation
• Post--campaign metrics for success measurement

By working closely with the client to better understand the target demographics, the NYCD team recommends only those solutions that are most applicable to the project, ensuring user acceptance and ultimate project success.


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