Pilsner Urquell, creator of the world's first golden beer, sought to convince bartenders to sell more of their brand of beer. Their search led them to call on NYCD's multimedia department for help in creating an effective tool for promoting their product. Pilsner Urquell, with the help of National Lampoon, put together a video piece that they believed would effectively sell their product.

Pilsner requested the NYCD multimedia team to put together an attractive interface to show their product. The team took on

Chaa Creek, an exotic lodge and island destination in Belize, was looking at a marketing tool that takes their award-winning experience beyond Belize and into the homes of potential customers. For Chaa Creek, it was also important to categorize the several experiences in a logical yet unobtrusive manner to simultaneously appeal to a wide cross-section of customers.

NYCD produced an interactive DVD featuring a complex menu system designed carefully to bring forth the

various facets of the Chaa Creek experience including an immersive sub-menu of the outdoor activities at Chaa Creek. The overall look and feel of the DVD, including the label and sleeve in which it was packaged, stayed loyal to Chaa Creek’s brand positioning. After converting the supplied video footage into high-quality MPEG2, NYCD authored the video by breaking it down into specific sections that linked to each item in the menu.

The result has been a DVD that accurately captures Chaa Creek’s essence while delivering on its objectives in a timely and cost-effective manner.

Global Education Network, who works with universities to develop liberal arts courses that combine advanced multimedia technologies with traditional teaching techniques, had just completed the video editing process for their "Perspectives on Shakespeare" project.

GEN called upon NYCD's DVD authoring expertise to create the menu system in a manner that would allow students and teachers alike to proceed through the course in a stimulating and orderly process.